Our Story

As I entered middle age, I found myself waking up each morning with stiffness and persistent pain in my neck and back. I was no longer the admired biotech angel investor or the successful capital markets lawyer I once was. My biggest concern had become something far more personal: how to live without pain.

I knew painkillers weren't the answer—ineffective for chronic discomfort and carrying serious risks of addiction. When my doctor suggested acupuncture, I was skeptical and even afraid. But that fear quickly turned into awe. Acupuncture worked. That experience opened my eyes and led me to ask deeper questions: What kind of industry is this? Why is it so underutilized? Can something be done to improve it? And how can I help others like me?

Acupuncture has been legally practiced in the U.S. for over 50 years, with more than 30,000 licensed practitioners. Yet only about 5% of Americans have ever tried it. It remains a niche field—poorly understood and often difficult to access.

Clients often don't know how to find a reliable acupuncturist. Booking usually requires phone calls. Many clinics have outdated or makeshift environments. There's no well-known brand or nationwide chain, and no unified service standard. It's a healthcare field with tremendous value—yet commercially neglected. I felt a strong need to do something about it.